CATEGORIES

• Books
  Any App containing content or aiding the access of content from one or more books of any genre.
• Branded Content App
  Any App featuring product placement or branded content as its centerpiece. 
• Branded Gaming App
  Any Gaming App featuring product placement or a brand as a integral part of the game.
• Business
  Any App pertaining to business or assists in business in any way.
• Business Media App
  Any App whose primary function is to disseminate business news and/or information.
• Cooking
  Any App pertaining to cooking news/information/recipes/sharing.
• Communication
  Any App whose primary function is to facilitate communication between consumers using any and all platforms and devices.
• Consumer Magazine/Newspaper App
  Any App whose primary function is to disseminate magazine or newspaper content
• Education
  Any App whose primary function is to inform or educate about a given subject, product or service.
• Entertainment: Professional Content
  Any App created by a professional content creator or media company whose primary purpose is to entertain. Includes Apps about TV, film, music, or gaming.
• Family/Parenting
  Any App whose primary function is related to family and/or parenting.
• Finance
  Any App whose primary function is to disseminate financial news, information or services.
• Games: Action/Arcade/Sports
  Any Gaming App built as an action, arcade or sports game.
• Games: Board/Puzzle
  Any Gaming App built a puzzle or board game.
• Games: Educational/Family/Kids
  Any Gaming App whose primary function is to educate (or focused on family and/or children).
• Healthcare & Fitness
  Any Application whose primary function is to publish news and information about health & fitness, or that assists in health & fitness in any way.
• iPad Publishing
  Any downloadable editorial content App of any genre programmed specifically for the iPad
• Lifestyle
  Any App that caters to, promotes, or enriches a specific way of life
• Location or Place-Based App
  Any location-based App which is built around the use of location based technology / or place based information or content.
• Mapping/Location-Based
  Any App whose primary function is to assist with navigation using location based technology.
• Mapping/Navigation
  Any App whose primary function is to assist with navigation or mapping.
• Marketing/Branding/Advertising
  Any App whose primary function is to advertise or make the end user aware of a marketer’s product or service.
• Medical
  Any App about medical news and information or that assists with the gathering of medical data.
• Mobile Payments
  An App whose primary function is to facilitate mobile payments for goods and services.
• Multicultural Media App
  An App which provides content based on a specific multicultural segment or was built to address the needs of a specific multicultural segment.
• Music
  Any App that plays music or enhances the experience of playing music through either discovery or utility.
• News
  Any App whose primary function is to disseminate general news and information.
• Photography
  Any App whose primary function is to either enhance or assist in the editing of photographs.
• Privacy/Online Security
  Any app whose primary function is to safeguard private information, protect vulnerable users, reduce spam or viruses threat, or educate users about online personal safety.
• Productivity
  Any App whose primary function is to enhance productivity in some way. Examples include list making, note taking and personal assistant Apps.
• Reference
  Any App that provides reference material, data and/or cataloged information to the public. Includes reference guides, and Apps whose primary function is to distribute user or editorial reviews.
• Retail
  Any App that drives direct retail purchases and/or promotes offline purchases.
• Search Tools
  Any App that provides search tools as its primary function.
• Social Networking
  Any App that lets users create profiles, build a network of friends and share information, photos, videos and other media.
• Sports
  Any App whose primary function is to cover sports news, sports culture, sports teams, statistics, data, sports events, sports history, and/or fantasy sports.
• Television/Video App
  Any App whose primary function is to provide television or video content OR services.
• Travel
  Apps developed for airlines, hotels, travel search engines, destinations, cruises, travel advice and/or car rentals.
• Utilities
  Any App that turns your mobile device into some kind of utility (e.g. a mouse pad or a flashlight) or adds some kind of utility to your device (e.g. a camera light or Wi-Fi locator).
• Weather
  Any App whose primary function is to publish weather reports, news or updates.
• Wildcard
  Any App that doesn’t fit into any of the given Appy categories.