CATEGORIES

  • Books
    Any App containing content or aiding the access of content from one or more books of any genre.
  • Branded Content App
    Any App featuring product placement or branded content as its centerpiece.
     
  • Branded Gaming App
    Any Gaming App featuring product placement or a brand as a integral part of the game.
  • Business
    Any App pertaining to business or assists in business in any way.
  • Business Media App
    Any App whose primary function is to disseminate business news and/or information.
  • Cooking
    Any App pertaining to cooking news/information/recipes/sharing.
  • Communication
    Any App whose primary function is to facilitate communication between consumers using any and all platforms and devices.
  • Consumer Magazine/Newspaper App
    Any App whose primary function is to disseminate magazine or newspaper content
  • Education
    Any App whose primary function is to inform or educate about a given subject, product or service.
  • Entertainment: Professional Content
    Any App created by a professional content creator or media company whose primary purpose is to entertain. Includes Apps about TV, film, music, or gaming.
  • Family/Parenting
    Any App whose primary function is related to family and/or parenting.
  • Finance
    Any App whose primary function is to disseminate financial news, information or services.
  • Games: Action/Arcade/Sports
    Any Gaming App built as an action, arcade or sports game.
  • Games: Board/Puzzle
    Any Gaming App built a puzzle or board game.
  • Games: Educational/Family/Kids
    Any Gaming App whose primary function is to educate (or focused on family and/or children).
  • Healthcare & Fitness
    Any Application whose primary function is to publish news and information about health & fitness, or that assists in health & fitness in any way.
  • iPad Publishing
    Any downloadable editorial content App of any genre programmed specifically for the iPad
  • Lifestyle
    Any App that caters to, promotes, or enriches a specific way of life
  • Location or Place-Based App
    Any location-based App which is built around the use of location based technology / or place based information or content.
  • Mapping/Location-Based
    Any App whose primary function is to assist with navigation using location based technology.
  • Mapping/Navigation
    Any App whose primary function is to assist with navigation or mapping.
  • Marketing/Branding/Advertising
    Any App whose primary function is to advertise or make the end user aware of a marketer’s product or service.
  • Medical
    Any App about medical news and information or that assists with the gathering of medical data.
  • Mobile Payments
    An App whose primary function is to facilitate mobile payments for goods and services.
  • Multicultural Media App
    An App which provides content based on a specific multicultural segment or was built to address the needs of a specific multicultural segment.
  • Music
    Any App that plays music or enhances the experience of playing music through either discovery or utility.
  • News
    Any App whose primary function is to disseminate general news and information.
  • Photography
    Any App whose primary function is to either enhance or assist in the editing of photographs.
  • Privacy/Online Security
    Any app whose primary function is to safeguard private information, protect vulnerable users, reduce spam or viruses threat, or educate users about online personal safety.
  • Productivity
    Any App whose primary function is to enhance productivity in some way. Examples include list making, note taking and personal assistant Apps.
  • Reference
    Any App that provides reference material, data and/or cataloged information to the public. Includes reference guides, and Apps whose primary function is to distribute user or editorial reviews.
  • Retail
    Any App that drives direct retail purchases and/or promotes offline purchases.
  • Search Tools
    Any App that provides search tools as its primary function.
  • Social Networking
    Any App that lets users create profiles, build a network of friends and share information, photos, videos and other media.
  • Sports
    Any App whose primary function is to cover sports news, sports culture, sports teams, statistics, data, sports events, sports history, and/or fantasy sports.
  • Television/Video App
    Any App whose primary function is to provide television or video content OR services.
  • Travel
    Apps developed for airlines, hotels, travel search engines, destinations, cruises, travel advice and/or car rentals.
  • Utilities
    Any App that turns your mobile device into some kind of utility (e.g. a mouse pad or a flashlight) or adds some kind of utility to your device (e.g. a camera light or Wi-Fi locator).
  • Weather
    Any App whose primary function is to publish weather reports, news or updates.
  • Wildcard
    Any App that doesn’t fit into any of the given Appy categories.


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