Any App containing content or aiding the access of content from one or more books of any genre.
- Branded Content App
Any App featuring product placement or branded content as its centerpiece.
- Branded Gaming App
Any Gaming App featuring product placement or a brand as a integral part of the game.
Any App pertaining to business or assists in business in any way.
- Business Media App
Any App whose primary function is to disseminate business news and/or information.
Any App pertaining to cooking news/information/recipes/sharing.
Any App whose primary function is to facilitate communication between consumers using any and all platforms and devices.
- Consumer Magazine/Newspaper App
Any App whose primary function is to disseminate magazine or newspaper content
Any App whose primary function is to inform or educate about a given subject, product or service.
- Entertainment: Professional Content
Any App created by a professional content creator or media company whose primary purpose is to entertain. Includes Apps about TV, film, music, or gaming.
Any App whose primary function is related to family and/or parenting.
Any App whose primary function is to disseminate financial news, information or services.
- Games: Action/Arcade/Sports
Any Gaming App built as an action, arcade or sports game.
- Games: Board/Puzzle
Any Gaming App built a puzzle or board game.
- Games: Educational/Family/Kids
Any Gaming App whose primary function is to educate (or focused on family and/or children).
- Healthcare & Fitness
Any Application whose primary function is to publish news and information about health & fitness, or that assists in health & fitness in any way.
- iPad Publishing
Any downloadable editorial content App of any genre programmed specifically for the iPad
Any App that caters to, promotes, or enriches a specific way of life
- Location or Place-Based App
Any location-based App which is built around the use of location based technology / or place based information or content.
Any App whose primary function is to assist with navigation using location based technology.
Any App whose primary function is to assist with navigation or mapping.
Any App whose primary function is to advertise or make the end user aware of a marketer’s product or service.
Any App about medical news and information or that assists with the gathering of medical data.
- Mobile Payments
An App whose primary function is to facilitate mobile payments for goods and services.
- Multicultural Media App
An App which provides content based on a specific multicultural segment or was built to address the needs of a specific multicultural segment.
Any App that plays music or enhances the experience of playing music through either discovery or utility.
Any App whose primary function is to disseminate general news and information.
Any App whose primary function is to either enhance or assist in the editing of photographs.
- Privacy/Online Security
Any app whose primary function is to safeguard private information, protect vulnerable users, reduce spam or viruses threat, or educate users about online personal safety.
Any App whose primary function is to enhance productivity in some way. Examples include list making, note taking and personal assistant Apps.
Any App that provides reference material, data and/or cataloged information to the public. Includes reference guides, and Apps whose primary function is to distribute user or editorial reviews.
Any App that drives direct retail purchases and/or promotes offline purchases.
- Search Tools
Any App that provides search tools as its primary function.
- Social Networking
Any App that lets users create profiles, build a network of friends and share information, photos, videos and other media.
Any App whose primary function is to cover sports news, sports culture, sports teams, statistics, data, sports events, sports history, and/or fantasy sports.
- Television/Video App
Any App whose primary function is to provide television or video content OR services.
Apps developed for airlines, hotels, travel search engines, destinations, cruises, travel advice and/or car rentals.
Any App that turns your mobile device into some kind of utility (e.g. a mouse pad or a flashlight) or adds some kind of utility to your device (e.g. a camera light or Wi-Fi locator).
Any App whose primary function is to publish weather reports, news or updates.
Any App that doesn’t fit into any of the given Appy categories.