The Appy Awards are all about acknowledging creativity and excellence in app design. READ MORE>>

NEWS FEED

UPDATE

Appy Awards 2012 Jury Announced

February 16, 2012 / Posted by

Appy AwardsThe second annual Appy Awards are getting close, and today we are happy to welcome all fifteen members of the 2012 Jury. Our newest additions are Macworld.com Lead Editor Philip Michaels and Mac|Life’s Executive Editor Susie Ochs. We are very excited to have them join the Appy Awards Jury.

The complete list of the 2012 Appy Awards Judges is here. The final extended deadline is Friday February 17th, so you still have time to submit your work for a chance to win an Appy this year, just visit the entry page before 8:00 PM Eastern this Friday!


Share:Facebook Twitter Email

MARKETING/BRANDING/ADVERTISING / ​​​FEATURED APPS

Egg Dyeing 101 from Martha Stewart Living

February 15, 2012 / Posted by

Egg DyingMartha Stewart has long been my muse when it comes to the obsessive-compulsive organization of my kitchen drawers. I look to her for guidance on Halloween costumes, Thanksgiving dinner, Christmas tree trimming and how to make a flag look cute on the Fourth of July. So with the swift dismissal of St. Valentine, I will now force my loved ones to get down and dirty with egg dying a la Martha Stewart and her team of creative bunnies – just in time for spring!

Egg DyingMartha Stewart Living’s Egg Dyeing 101 brings all of the elements of dyeing eggs into a clean, functional and attractive app. The gallery features 101 examples of eggs and techniques used, from dipping and marbleizing to decoupage and glitter. For those of you who never leave the office, you can dye eggs in a variety of innovative ways using rubber bands and stickers. If you’re less inclined to utilize office supplies, try the finger painting technique which produces adorable lady bugs and flowers.

This app offers much more than a gallery of “I could never achieve that” examples. The egg glossary provides some helpful hints if you are up to the challenge for dyeing duck or quail eggs. And Martha’s busy bunnies even had the foresight to include a video demonstrating how to “blow out” an egg (hollow eggs have a longer shelf life than hard-cooked) so that you can reuse your creations for years to come.

Egg DyingMartha Stewart Living partnered with McCormick, known for their spices and food dye, to create color wheels and dye recipes. Despite what you might believe, it is a science to know how many drops of yellow food coloring make bright yellow.

The app is available for iPhone and iPad, and at just $.99, it provides extensive inspiration and ingenuity for egg dyeing professionals or girls who just want to have fun.

Martha Stewart Living says this app was “made with families in mind,” but I disagree. Not all users are mothers; some of us are just indulging in our arrested development. Or maybe they’re the boyfriends who dropped the ball yesterday and need to make a quick, and ingenious, comeback.

So guys – grab your eggs and blow.

Available in the App Store


Share:Facebook Twitter Email

UPDATE

The Entry Deadline Has Been Extended!

February 10, 2012 / Posted by

Appy AwardsAfter a record number of requests, we’ve decided to extend the deadline for you to enter your app to win a 2012 Appy Award. You now have an extra week – until Friday the 17th. Please note that Friday 2/17 will be the absolute final deadline – no additional extensions will be permitted.

Make sure your app gets all the recognition and praise it deserves! To submit your app for consideration, just visit the Entry Page on or before Friday, 2/17 and fill out all the required info. Good luck!


Enter Now


Share:Facebook Twitter Email

UPDATE

Appy Awards jury members named

/ Posted by

Appy AwardsExciting day at the Appy Awards, as we are happy to welcome our first nine members of the Jury. This year’s lineup includes Engadget’s Editor-in-Chief Tim Stevens, Zynga’s Mobile General Manager Justin Cinicolo, the man in responsible for Bejeweled at PopCap Games Giordano Contestabile, and Wunderman’s VP of Digital Thom Kennon, just to name a few. Their knowledge and experience in the app landscape makes them great additions to our Jury.

See the complete list of 2012 Appy Awards Judges here. And if you’d like to get your work in front of the jury for a chance to win an Appy this year, you can submit your work all next week until the extended Deadline February 17th!


Share:Facebook Twitter Email

REFERENCE / ​​​FEATURED APPS

TrashSmart by Clorox

February 8, 2012 / Posted by

trashsmartI’m a sucker for an app that’s free and simple. There’s nothing to lose. If I don’t like it, or never use it, I just delete it. No loss. In the interest of full disclosure, outside of the financial and social categories, I end up deleting most free apps. They typically waste time and space. TrashSmart flips the tendency. It helps find time and spaces to eliminate waste responsibly.

trashsmartProperly labeled recycling bins are provided throughout Manhattan, and the city has the largest, most ambitious recycling program in the nation. When I travel, it becomes much easier to give in to temptation by tossing unwanted items in the nearest receptacle. With TrashSmart – which isn’t fancy or trendy, just practical – you can quickly locate the best places to recycle any item within five miles (or up to 50 if you’re super-committed). You just use your current location or zip code, enter the name of the item you’d like to recycle (batteries, plastic shopping bags, toner cartridges, children’s toys, you name it), and you’ll see all the best and nearest locations, in map and list display. Each location comes with full info: address & phone number, directions, and a full list of everything the location will accept as a recyclable item.

I can’t guarantee I’ll stop wasting time downloading free apps destined for deletion, but one thing’s for sure. TrashSmart has a permanent home in my utilities folder.

Available in the App Store


Share:Facebook Twitter Email

FINANCE / ​​​FEATURED APPS

Mint for iPhone

February 1, 2012 / Posted by

MintMintAs one of over seven and a half million users of Mint.com, I was excited when their incredibly popular iOS app, appropriately called Mint, appeared on the list of this year’s Appy Awards entries. It felt like seeing an old friend, both because I also use it daily, and because its previous version already earned the finalist distinction in the 2011 Appys. Having followed their progress over the years, it’s great to see that they’ve never stopped improving and growing.

Whatever level of discipline you have with personal finance, every penny still counts, and Mint’s app does an amazing job helping you keep track of yours. Over the years, we’ve seen countless online services that promised to simplify the daunting task of keeping track of your money, and most have failed to deliver anything close to ideal. Then Mint rose up to the challenge and made what used to be a dreaded chore ridiculously simple and even fun. From daily account balances and transactions, to the performance of your IRA, it syncs with nearly all US online financial institutions, frequently adding support for new ones. But like a trusted family accountant, it goes beyond simply tracking your balances. It constantly analyses the bank’s fine-print terms and interest fees for all of your connected accounts, and unobtrusively suggests better alternatives, backing its suggestions by instant calculations of how much you would save in the long run by switching from the accounts you currently have.

MintTrue to the popular convention that mobile devices are best used for consuming content, and full featured PCs – for creating it, the Mint app for iPhone is more of a companion to the Mint.com website than a complete stand-alone money management tool. For starters, you need to create an account on Mint.com to be able to use the app in the first place. As another example, the app offers a simple visual way to stay within your budgets with color-coded progress bars, but you have to set those up on Mint.com website first. One feature I’d love to see ported from the website over to the app is the insanely simple tool is has for tracking your earning and spending trends. While the app does have a simplified version of this feature which keeps tabs on your bottom line since the beginning of each month, I find the omission of the website’s more sophisticated analysis tool from the mobile app unfortunate.

Those who are still weary (and rightfully so) of trusting just any old website with logins and passwords to their entire digital life can rest easy. The Mint app uses the same 128-bit encryption that most banks use, keeping your data as safe as it can get. And on your end the app is locked with a unique 4-digit PIN that you can set so that no one can get access to your information should your device get lost or stolen. Best of all, the app is completely free and has no ads of any kind, so there’s no excuse for letting your debt control your life any longer!

Available in the App Store


Share:Facebook Twitter Email

TELEVISION & VIDEO / ​​​FEATURED APPS

VH1 Co-Star

January 25, 2012 / Posted by

VH1 Co-StarVH1 Co-StarAs any reality television aficionado will understand, I feel a deep and meaningful connection to crazy attention whores whom I will never actually meet. My latest obsession is Drita D’Avanzo of VH1′s Mob Wives fame. Maybe it’s her Staten Island accent, her acrylic nails pointed at close range in other wives’ faces, or her tumultuous relationship with behind-bars hubby and former drug dealer Lee D’Avanzo – whatever the reason, Drita has a certain je ne sais quoi that keeps me hooked to the VH1 hit.

In today’s world, where TV can be as addicting as heroin or diet cola, most Americans don’t just watch TV. We live it. We text, tweet and Google search bios of celebs and characters as they appear on the screen. It was only a matter of time before TV networks hired competent media gurus who make it easier to get our fix, and this shall forever be known as “co-viewing.”

VH1 Co-StarEnter VH1 Co-Star. The entertainment app is designed for both addicts and casual viewers to use while watching VH1 shows. The scrolling activity stream “WatchWith” allows VH1 programmers to insert contextual bonus content like photos, factoids and polls that coincide with everything happening on the show. Features also include trivia, blogs and bonus videos, as well as tweets and Facebook postings from the show’s followers. I’m as addicted to trivia as I am to Drita’s name-calling antics, so VH1 gets extra points for stimulating my mind and finger tips. All I need to do is sit back, relax, and move my eyes rapidly between the show on TV and the scrolling comments on my iPhone.

Users can authenticate themselves through Facebook or Twitter, but I was able to follow much of the content without that process. My iPhone’s GPS determines the time zone, so the network’s schedule syncs with my location. When Mob Wives is playing on the east coast, there is Drita’s tight and tanned face on the app’s home screen.

Co-Star lives up to expectations – it is an entertainment app and totally worth the free price tag. My only question now is: How will the app work when I start watching new episodes of Pop Up Video?

Available in the App Store


Share:Facebook Twitter Email

IPAD PUBLISHING / ​​​FEATURED APPS

The Daily

January 19, 2012 / Posted by

The DailyThe DailyThe first thing you notice about The Daily, is it’s not simply a re-purposing of print content. It seems to defy conventional categorization. News Corp has wisely eschewed the convention of pretend page turning or flipboard-like page flipping for simply sliding between pages. Is it a newspaper? A magazine? It’s as immediate as a newspaper, actually as immediate as the Web, often updating and adding stories throughout the day. It’s as slickly designed as a magazine. Copy is well-written and beautifully presented and illustrated. Videos are placed like photos, waiting to expand and play. Pages often expand downward with additional content, polls and interactive charts invite you to touch and animate them, and sudoku and crossword puzzles invite you to sign into the Game Center to share the interactive game with friends.

The DailySharing content doesn’t end with game scores. Touch the share icon and a transparent screen slides up, post your comment to The Daily, Facebook, Twitter or email, or record a voice comment. When I posted to Facebook, the Facebook comment interface carried the icons from Facebook mobile, with red badges indicating two messages and four alerts. Very helpful.

Navigating is a breeze. Touch The Daily logo and you’re presented with a table of contents. Touch any story and you’re taken there immediately. You can also navigate through by sliding page to page, or dragging a white dot along a thin blue scroll bar. Or tap the icon in the upper right corner and scroll through story by story in Cover Flow mode à la iTunes. The overall effect is to keep you completely abreast of where you are within the publication at any time. If that’s not enough, a simple menu bar stretches across the top or bottom of most layouts with the headers of each section: News, Business, Gossip, Opinion, Arts & Life, Apps & Tech, and Sports.

The daily is neither a newspaper nor a magazine, but rather an iPub, an immersive tablet experience, well designed, informative and accessible. At 99 cents a week it’s a steal.

Available in the App Store


Share:Facebook Twitter Email

©2012 MediaPost Communications. All rights reserved.
15 East 32nd Street, 7th Floor, New York, NY 10016
info@appyawards.net