I wasn’t excited about this iPhone-only app at first. Then I learned how to use it. Why, I thought, would I want to make a photo magazine of pictures from my phone?

The answer is easy: the final product — the photo magazine — isn’t for you. It’s for the recipient. In my world, I would send the virtual magazines to the people in my life who would want bundled photos of things like my dog, the streets of NYC, my redecorated apartment — think parents, grandparents, cross-country friends.

The app is really easy to navigate and takes you directly into the photos already in your phone. From there you just tap the photos you want included in the “magazine,” and voila! Since my dog and pictures of New York City comprise the majority of photos in my phone, I had two magazines in mind. Once I had chosen 5 or so photos of my dog, I clicked through and was able to edit the cover of the magazine. I chose a title (my dog’s name), month and my name to be on the cover. Then I had the option of sending to anyone I wanted through a variety of means. My mother received the photos in her email, my old roommate received them via text and then I blasted it out to my Twitter feed for good measure. There is also the option to post to Facebook. Also, this app is free. Is there anything better?