Who needs a schmancy fashion mag, when you can download the FREE Forever 21 app from the iTunes Store (available for both iPhone & iPad).  Clearly 1 million fashionistas have seen the light!

Fashion lovers can swipe their way through beautiful glossy editorial photos in the “lookbook” section curated by the company’s top stylists. These looks (and more, of course!) can be purchased online via the app’s interface or in store (via the store locator function). The super social user can go the extra mile and enter the barcode of their favorite F21 tog and share it out with friends on their favorite social network.

The app also pulls in content from the Forever 21 blog, which includes some great Instagram snaps, interviews with fashion bloggers, runway news (for big budgets too!) and fashion trends.

Deals and customer exclusives are offered via push messages. Every time a unique message is deployed, a 500% increase in traffic is seen on the Forever 21 shopping experience.

Rated 4.5 stars in the App Store, the Forever 21 app boasts over 2000+ reviews from fans calling the app their “favorite fashion app” and an “easy shopping experience.”

The app itself is free, the clothes are not (but we can dream, right?).