It’s hard to believe that Viddy has only been available in the iTunes store for a little over four months. In that time more than 750,000 people have downloaded the slick app that is essentially a video form of micro blogging on a mobile app platform. More than an app, Viddy is also social Web site Viddy.com, where Viddyers and their followers can see, share and like each other’s videos. But the heart of the whole Viddy experience is this marvelous little app.
Viddy let’s you shoot video and share it. Tap the share button and you’re immediately presented with a host of options including Facebook, Twitter and Tumblr. You can also upload the video to your Viddy account. Much like Twitter limits posts to under 140 characters, so Viddy videos are limited to under 15 seconds. The app let’s you post as is, or style your video with a host of themes, such as “Retro” and “3D,” with music to match. The themes are impressively professional looking and easy to apply. And they do add that something extra: A video showing the vapid questioning stares of unsuspecting co-workers was amusing enough, but after run through the “Junkd” filter it was actually whimsical and funny.
You can also import video shot on the iPhone camera, or videos edited in other apps such as Adobe’s PhotoShop app. One of the best features is that the app knows when to to stop recording so videos are never more than 15 seconds long. It’s easy to see how this app might lead to yet another interesting variant form of storytelling. What can you film in 10 to 15 seconds? Viddyers are testing those limits for sure. As I skimmed through the video snippets posted by a young woman I had randomly chosen to follow, I became aware of a fascinating, sometimes choppy, montage-like portrait she — whether wittingly or not — was painting of herself and her life. Goofy song parodies, random observations and pranks played on friends, combined with her infectious laugh, made for a moving picture of “TaylorMaylor.” Viddy is quite simply, Twitter for the mobile video age.